Guides & Practical Tips
April 9, 2025

10 Best AI Tools for Performance Marketers in 2025 (Built for ROAS)

Sophia Carter
Sophia Carter

Performance marketing has never been more data-driven, competitive, or fast-paced. With tighter budgets and creative fatigue creeping in, AI has become the secret weapon for marketers who need to test fast, iterate faster, and drive real results.

Whether you’re running paid social, search, or full-funnel performance, these AI tools can help you analyze what works, double down on winners, and get more from every ad dollar.

What Performance Marketers Need in 2025

  • Creative-performance feedback loops that actually work
  • AI-powered analytics for ROAS, hooks, and CTAs
  • Instant creative iterations without waiting on new shoots
  • Smart, scalable campaign insights for every channel

1. UpliftedCreative Performance Meets Execution

Uplifted is built for performance marketers who need to move fast and win faster. The platform unifies creative analytics, AI tagging, and ad remixing—so you can find, test, and iterate high-performing ads without lifting a finger.

Best for: Creative iteration, creative analysis, UGC asset repurposing

Top Features:

  • AI analysis of hooks, CTAs, visuals
  • Creative tagging by brand, product, or persona
  • Seamless Meta integration with performance data
  • Repurpose top-performing content in seconds
  • Collaborate with creative teams in one platform

Uplifted empowers performance marketers to make smarter creative decisions, iterate faster, and scale what works.

2. Triple WhaleFull-Funnel Attribution for eComm Brands

From MER to ROAS to creative attribution, Triple Whale is the go-to for eCommerce marketers who need fast answers. It pulls in data from Meta, Shopify, TikTok, and more.

Best for: Post-iOS 14 attribution, eComm performance dashboards

3. AdCreative.aiAI-Powered Ad Generation at Scale

Need a dozen ad variations in minutes? AdCreative.ai generates both visuals and copy, using your brand assets and campaign goals.

Best for: A/B testing at scale, headline + creative ideation

4. Varos Benchmark Your Performance in Real Time

Varos lets you see how your metrics compare to other brands in your category. Get context for your ROAS, CPA, and clickthrough rates based on live industry data.

Best for: Contextualizing performance, investor reports

5. Billo Scalable UGC Video Ads

Billo lets you order UGC from a network of real users, fast. It’s a simple way to feed your creative pipeline with authentic content for testing.

Best for: Cost-effective creative testing, testimonial-style ads

6. PencilAI-Generated Video Ads With Predictive Scores

Upload a product, get a video. Pencil uses predictive analytics to suggest which creatives will perform best—before you spend a dollar.

Best for: Fast creative testing with predictive insights

7. Revealbot Automated Rules for Paid Media Optimization

Revealbot automates campaign actions based on rules you set. Pause low performers, scale winners, or swap creatives—automatically.

Best for: Scaling ad optimization with minimal manual work

8. VWO Website CRO and A/B Testing

Optimize landing pages, CTAs, and product pages with multivariate testing and behavioral analytics.

Best for: Conversion rate optimization across the funnel

9. SheetGO / Supermetrics Custom Performance Reporting Made Easy

If you're tired of wrangling spreadsheets, these tools automate data pulls from platforms like Meta, Google Ads, and TikTok into beautiful dashboards.

Best for: Marketing ops and performance reporting

10. Copy.aiHigh-Volume Copywriting for Ads and Funnels

Test dozens of value props, angles, and CTA variations with AI-generated ad copy. Great for paid social or landing page experiments.

Best for: Generating high-volume, performance-driven copy

The best performance marketers in 2025 are those who pair creativity with automation. With the right AI tools, you can test faster, learn quicker, and turn insights into scalable wins.

Still piecing together analytics and creative in Google Sheets and Drive? Discover how Uplifted brings your performance and creative teams together—so every ad gets smarter, every iteration gets faster, and every dollar works harder.