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Looking for a free AI creative brief generator that doesn’t spit out generic templates? Uplifted’s AI Creative Brief uses your real creative assets and performance data to find what worked, write the brief, and attach matching clips—so your team can produce faster with proof, not guesswork.
Why marketers search for a “free AI creative brief generator”
Most “brief generators” are text toys. They don’t know your brand, your assets, or which hooks actually drove results.
Uplifted is different: it sits on top of your Creative Library and Creative Analytics. That means the AI can:
- Identify top‑performing ads and the hooks/CTAs/visuals behind them
- Draft a production‑ready brief (objective, audience, tone, specs) in seconds
- Suggest real assets from your library and build a board for collaboration
Result: you go from insight → brief → assets → execution in one flow.
How to generate a free AI creative brief (step‑by‑step)
- Start for free on Uplifted and connect your Creative Library (or upload a few example ads).
- Connect Meta to pull performance (ROAS, CTR, CPA, hold rate).
- Open AI Creative Brief and choose:
- Top‑Performing Ads (data‑driven) or
- Free Text (type your concept)
- The AI drafts your brief: objective, audience, key message, hooks, CTAs, tone, specs & duration.
- Uplifted then attaches matching assets and creates a board so teams can review, comment, and iterate—no docs or folders.
What makes this “free AI creative brief generator” different
- Grounded in data, not vibes: Pulls from your historic winners (and fatigue‑safe assets).
- Clip‑level intelligence: Understands which moments in a video lifted performance.
- One system, not point tools: Library ↔ Analytics ↔ Brief ↔ Iterations are all connected.
- Collaboration built‑in: The brief lands in a Board with assets, comments, and approvals.
In short: It’s the only “free AI brief generator” that actually connects insights to output.
Example: a mini AI creative brief (sample output)
Objective: Drive conversions for BFCM collection.
Audience: Parents 25–40; mobile‑first; price‑sensitive, quality‑conscious.
Core Message: “Quality kids’ shoes with BFCM savings—built for play.”
Winning Hooks (suggested):
- “Is your kid’s shoe game ready for BFCM?”
- “Stop replacing shoes every month—get quality, finally on sale.”
CTA: Shop Now | Limited BFCM Offer
Tone & Style: Playful, brisk edits, product close‑ups + parent POV
Format: 9:16, 25–35s; Reels/TikTok/Shorts
Suggested Assets: UGC try‑on clips; testimonials; product detail macro shots
Notes: Open on benefit hook; insert testimonial line by 0:06; end on price + CTA.
(Your actual brief is generated from your brand, assets, and performance.)
Free creative brief template (copy/paste)
Use this when you need a quick structure or to complement the AI output.
Project Overview
- Brand:
- Product/Offer:
- Goal/Objective:
Audience
- Primary:
- Pain Points / Motivations:
Key Message & Proof
- Core Message:
- Reasons to Believe (e.g., social proof, differentiators):
Creative Strategy
- Hooks (3–5 options):
- Tone & Style:
- Visual Must‑Haves:
Deliverables
- Formats/Specs (e.g., 9:16, 30s):
- Platforms:
- Deadlines:
CTA
- Primary:
- Secondary:
References & Assets
- Winning Ads / Moments:
- Asset Links:
FAQs: Free AI Creative Brief Generator
What is a AI creative brief generator?
A tool that writes a campaign brief for you using AI. Uplifted goes further by using your actual ads and metrics to ground recommendations in performance.
Is it really free?
You can start for free. Teams typically connect their asset library and begin generating briefs within minutes.
How is this different from ChatGPT + a template?
Templates don’t know your top‑performing hooks or available assets. Uplifted analyzes those automatically and attaches the right clips to a Board for collaboration.
What inputs do I need?
Either select Top‑Performing Ads (recommended) or enter Free Text describing the concept, audience, and goal.
Can it localize briefs?
Yes—adapt tone, language, and runtime by market and platform while preserving the winning structure.
Does it support approvals and handoff?
Yes—comment inline, tag teammates, attach assets, and export. The entire brief lives with the creative.
Who benefits most
- Performance marketers who need faster iteration with proof
- Creative strategists who want briefs that reflect real winners
- Agencies coordinating across accounts, markets, and freelancers
- Ecommerce & mobile apps running always‑on social ads
Try the Free AI Creative Brief Generator
Skip the blank page. Let the AI find what worked, write the brief, and attach your best assets—all in one place.
Uplifted’s Free Plan just launched!
Creative Library, Analytics, AI Creative Strategist, and Ad Iteration in one platform.
Start for free →