Guides & Practical Tips
July 18, 2023

UGC TikTok Ads: The New Frontier in Performance Marketing

Yoav Aziz
Yoav Aziz

TikTok, boasting over 1 billion monthly active users, is no longer just a platform for sharing viral dances and pet videos. In the world of performance marketing, user acquisition strategies are evolving to utilize User-Generated Content (UGC) TikTok ads. The practical guide below showcases how Uplifted can help your brand optimize this new opportunity.

The UGC Advantage

User-Generated Content (UGC), in essence, is content created by consumers about a brand or product. UGC has become a major player in marketing strategies, with 90% of consumers reporting that user-generated content holds more influence over their buying decisions than email campaigns and search engine results.

Uplifted’s AI-assisted platform allows your brand to capitalize on UGC videos, transforming them into powerful, brand-cohesive ads.

Motivating User-Generated Content

Inspire your customers to create and share content featuring your product or service. This can be achieved through competitions, incentives, or interactive feedback requests. A study by AdWeek found that 85% of users find visual UGC more influential than brand-generated photos or videos.

Uplifted provides the tools to connect with your customer base directly, sending customized, conversion-focused video requests to potential content creators.

Launching a Branded Hashtag Challenge

TikTok's success is in part due to its viral hashtag challenges. Your brand can harness this trend by launching a branded hashtag challenge. This encourages users to create content around your product, simultaneously promoting user interaction and brand visibility.

Streamlining Video Moderation and Editing

Quality control is essential. With Uplifted’s end-to-end video engine, the video creation, moderation, and editing processes are automated. The platform offers robust video management and collaboration tools, ensuring your content remains on-brand and high-quality.

Optimize UGC Videos for TikTok Ads

Use Uplifted to optimize your UGC for TikTok. TikTok ads have a Click-Through Rate (CTR) of 1.5%, higher than the average of Facebook (0.9%). Our platform tailors your UGC videos for optimal performance on TikTok and other social media platforms, aiding you in boosting your return on ad spend (ROAS), cost per acquisition (CPA), and cost per install (CPI).

Tracking Performance with Advanced Analytics

Post-campaign, measure your performance. According to eMarketer, marketers who use measurable action insights can improve their conversion rates by up to 82%. Uplifted offers comprehensive analytics and metrics to track video performance, supporting data-driven decisions for your UGC campaigns.

Regular Content Refresh

Ensure your marketing campaigns always have fresh and engaging content. Uplifted supports weekly content refreshes to keep your ads relevant and captivating to your audience.

In summary, UGC TikTok ads are revolutionizing performance marketing. Brands that embrace this trend and build authentic, user-driven campaigns will see measurable improvements in their user acquisition strategy.

With Uplifted, leveraging the power of UGC TikTok ads and reaching unprecedented marketing heights is an attainable reality.