Latest Industry Trends
May 22, 2024

Why a Video-First DAM is Essential for Modern Marketing

Yoav Aziz
Yoav Aziz

In the dynamic world of digital marketing, staying ahead of the curve means constantly evolving and adapting to new trends and technologies.

One such trend that has gained significant momentum is the shift towards video-first digital asset management (DAM).

As video content continues to dominate the digital landscape, a video-first DAM has become essential for modern marketing.

Here’s why Uplifted’s innovative approach to DAM sets us apart and how you can leverage it for your marketing success.

The Rise of Video Content

Video content has seen unprecedented growth in recent years, driven by advancements in AI and the increasing importance of user-generated content (UGC).

According to a 2024 report by Coursera, AI is revolutionizing the effectiveness and efficiency of video marketing, while UGC is significantly boosting brand awareness and consumer trust​ (Coursera)​​ (Impression)​. Additionally, short-form videos under 15 seconds are now preferred by 85% of viewers, making them a critical component of any modern marketing strategy​ (Search Engine Journal)​.

Why Uplifted is Video-First

At Uplifted, we recognized early on the transformative power of video in digital marketing.

Unlike traditional DAM platforms that are often cumbersome and designed for static content, Uplifted was built from the ground up with video at its core.

Our platform is not only tailored specifically for marketers and creative teams who need to manage, optimize, and distribute video content efficiently but also performance-driven to ensure that every piece of content you create delivers measurable results.

This focus allows us to deliver features and functionality that truly meet the demands of modern marketing, driving engagement, and improving ROI across all your video campaigns.

AI-Powered Video Insights

One of the standout features of Uplifted’s video-first DAM is its integration of artificial intelligence. Our Video Intelligence automatically identifies crucial video elements such as hooks, calls to action, and key selling points.

This level of insight is invaluable for marketers looking to optimize their content for maximum impact. In fact, a report by Forrester suggests that companies leveraging AI in their marketing efforts can see up to a 30% increase in conversion rates.

Uplifted Video Intelligence

Streamlined Video Management

Old Approach: Legacy DAM systems are often fragmented, making it difficult to manage video content effectively. Users waste valuable time navigating through disorganized folders and outdated interfaces.

New Approach: Uplifted’s platform allows you to manage all your video content from one centralized location, reducing time spent on asset management by up to 40%.

Enhanced Collaboration and Workflow

Old Approach: Collaboration features in traditional DAM systems are often rudimentary, making team coordination difficult.

New Approach: Uplifted facilitates easy sharing, commenting, and collaboration among team members. Improved collaboration can boost productivity by up to 25%, according to McKinsey.

Efficient Asset Discovery

Old Approach: Searching for the right video content in a legacy DAM is often a time-consuming and frustrating task.

New Approach: Uplifted’s sophisticated search functionality allows users to locate assets based on any attribute or parameter, reducing search times dramatically.

Optimized Publishing and Performance

Old Approach: Publishing and optimizing videos across platforms is often a manual and disjointed process with legacy DAMs.

New Approach: Uplifted’s built-in tools enable automatic publishing of videos to major platforms like Facebook and Instagram. By correlating key video elements with performance metrics, our platform provides actionable insights to optimize your content. Optimized videos can increase conversion rates by up to 80%, helping you achieve superior results across all channels.

Publish automatically to your favorite channels

Addressing Market Gaps

Traditional DAM systems often fall short when it comes to scalability and integration with modern marketing tools. Uplifted addresses these gaps by offering an end-to-end solution that covers everything from video creation to publishing and optimization. This comprehensive approach ensures that marketing teams can focus on creativity and strategy, rather than getting bogged down by technical limitations and workflow bottlenecks.

The digital marketing landscape is rapidly evolving, and video content is at the forefront of this transformation. A video-first DAM like Uplifted is not just a luxury—it’s a necessity for modern marketing.

By streamlining video management, enhancing collaboration, leveraging AI insights, and optimizing publishing, Uplifted empowers marketers to create, manage, and distribute video content more effectively than ever before.

Ready to unlock the power of video-first DAM? Request a free demo of Uplifted today and see how we can transform your marketing