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How-To Guides
July 20, 2025

Filter Ads by ROAS, CTR, or Conversion Rate

Need to know what’s working? Use Uplifted’s performance filters to instantly surface high-ROAS, high-CTR ads. Find top creatives based on real results — not gut instinct.

<div style="position:relative;padding-bottom:56.25%;"> <iframe style="width:100%;height:100%;position:absolute;left:0px;top:0px;border-radius: 10px" src="https://embed.app.guidde.com/playbooks/9HPV6PeZgGxdnS5HNMFPAP" title="How to Filter Ads by ROAS, CTR, or Conversion Rate" frameborder="0" referrerpolicy="unsafe-url" allowfullscreen="true" allow="clipboard-write" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-forms allow-same-origin allow-presentation"></iframe> </div> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">Uplifted helps you go beyond gut instinct by enabling <strong>data-driven creative search</strong>. Whether you're looking for ads with high ROAS, top CTR, or strong conversion rates, you can instantly filter your creative library by real performance metrics.</span></p><p dir="ltr" style="line-height: 1.5"></p><p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">This guide shows you how to:</span></p><ul><li dir="ltr"><p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">Access Creative Analytics</span></p></li><li dir="ltr"><p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">Set metric-based filters (like ROAS &gt; 2.5)</span></p></li><li dir="ltr"><p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">Instantly find high-performing ads to reuse, remix, or brief against</span></p></li></ul> </div> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;"> Go to <a href="https://app.uplifted.ai" target="_blank">app.uplifted.ai</a> </h3> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">1. Open Creative Analytics</h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5">Go to <a href="https://app.uplifted.ai" class="" rel="noopener" target="_new">app.uplifted.ai</a> and click on <strong>Creative Analytics</strong> from the main dashboard.</p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2F9HPV6PeZgGxdnS5HNMFPAP%2FrJL26kcgUbL6S6jk61Z9FF_doc.png?alt=media&amp;token=b5a98f76-6c58-4142-899b-7949c4d3cc92" alt="Open Creative Analytics" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">2. Click "Creative Analytics" </h3> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2F9HPV6PeZgGxdnS5HNMFPAP%2F22pjdavKhFPz6uVSs5Zz61_doc.png?alt=media&amp;token=21c16ba3-5f19-4cd4-8855-33085f5de3a4" alt="Click 'Creative Analytics' " /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">3. Click "More"</h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5">At the top of the analytics view, click <strong>“More”</strong> to reveal advanced filtering options.</p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2F9HPV6PeZgGxdnS5HNMFPAP%2FsqaDUChsmfKzkYBKgG1CBK_doc.png?alt=media&amp;token=5cce3f34-e859-4340-833f-e1bbb2e71e39" alt="Click 'More'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">4. Click "Metric"</h3> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2F9HPV6PeZgGxdnS5HNMFPAP%2F2AGQssMjxZo5FPU98vX22Q_doc.png?alt=media&amp;token=5b89f76b-1bec-45c0-ac86-fb085ff94855" alt="Click 'Metric'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">5. Choose A Metric </h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5">Click <strong>“Metric”</strong>, then choose the one you want to filter by:<br>→ Options include <strong>ROAS</strong>, <strong>CTR</strong>, <strong>Conversion Rate</strong>, etc.</p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2F9HPV6PeZgGxdnS5HNMFPAP%2FjVirvd84d7n4hmTPU2ahdT_doc.png?alt=media&amp;token=4f14c40b-cf29-4d6f-bef0-01ba86405038" alt="Choose A Metric " /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">6. Fill in a variable </h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5">Choose a condition such as <strong>“&gt;”</strong> (greater than), <strong>“&lt;”</strong>, or **“=”.<br>Example: <code>ROAS &gt; 2.0</code></p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2F9HPV6PeZgGxdnS5HNMFPAP%2Fo57nZFPiSNBKWr3sZWsNgK_doc.png?alt=media&amp;token=8e6ff9fe-2280-41e2-8eab-4c4e390ae8f0" alt="Fill in a variable " /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">7. Click "Apply"</h3> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2F9HPV6PeZgGxdnS5HNMFPAP%2FxruUg8KP6hjbyAqVLxiWBM_doc.png?alt=media&amp;token=e26ba49a-e935-4b45-b537-8b0ccbdeb04d" alt="Click 'Apply'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">8. Review the Filtered Results</h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5">Your creative library now displays only the assets that meet your performance criteria.</p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2F9HPV6PeZgGxdnS5HNMFPAP%2F66bfjW336xZg6HeJ16KiXB_doc.png?alt=media&amp;token=74cec2c2-9718-4a75-847d-8a35b6bd70a7" alt="Review the Filtered Results" /> </div>

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