Latest Industry Trends
July 17, 2023

TikTok Gaming Trend Report: Actionable Insights for UGC TikTok Video Ads

Itai Rave
Itai Rave

TikTok recently released its Gaming Trend Report, providing valuable insights into the dynamic world of gaming on TikTok.

In this blog post, we'll explore the key trends identified in TikTok's report and demonstrate how Uplifted can help you leverage the power of gaming on TikTok to drive engagement, boost brand awareness, and forge meaningful connections with your audience through UGC TikTok ads.

Unlocking the Power of Gaming on TikTok

1. Over 3 Trillion Views of Gaming-Related Content:
TikTok's platform witnessed over 3 trillion views of gaming-related content in 2022 alone, highlighting the immense popularity and engagement of gamers on TikTok.

2. 78% of TikTok Users Support Brand Creativity:
According to a survey, 78% of global TikTok users agree that it's okay for brands to try different ways to create content, providing a supportive environment for brands to experiment and engage with their audience in unique ways.

3. Fun and Creative Brands Thrive on TikTok:
The survey also revealed that the best brands on TikTok are those that help users make creating and sharing videos fun, as agreed upon by 78% of global TikTok users. This emphasis on fun and creativity opens up opportunities for brands to captivate and inspire the gaming community.

4. Fostering Community and Shared Interests:
TikTok fosters a sense of community and shared interests among its users, with 75% of global TikTok users feeling like part of a network of people with shared interests. This connectedness creates an ideal environment for brands to engage with passionate gamers.

5. Driving Purchasing Intent:
TikTok has proven to be a powerful platform for driving purchasing intent, as 1 in 3 TikTok users report searching for more information about a product or brand after watching content where a TikTok creator shared about it.

6. Gaming Brings Joy:
Gaming on TikTok brings joy to users' lives, with 41% of TikTok users motivated to buy for joy, whether to lift their spirits or indulge in a treat or reward.

7. Strong Social Connections:
The unique social dynamics of TikTok contribute to a strong sense of connection, with 77% of TikTok users feeling a closer connection to the people they interact with on TikTok compared to other sites and apps.

8. Humor in Influencing Purchasing Intent:
TikTok users are 1.4x more likely than users on competing platforms to credit the humor in a creator's sponsored video as a motivation for purchasing intent, highlighting the effectiveness of humor in engaging and influencing the gaming community.

Actionable Entertainment: Captivating Your Audience with TikTok Video Ads

TikTok gamers are highly engaged and crave interactive experiences. By repurposing in-game footage and leveraging Uplifted's AI-assisted platform, you can create captivating TikTok video ads that capture their attention and ignite excitement for your brand.

Our comprehensive suite of tools and guidance empowers you to craft high-quality, engaging videos that drive user engagement, enhance brand awareness, and leave a lasting impression on TikTok gamers.

Making Space for Joy: UGC TikTok Ads That Bring Joy to Gamers

TikTok is a platform where people seek moments of joy and relaxation in their busy lives.

To resonate with TikTok gamers, infuse humor and lightheartedness into your UGC TikTok ads.

With our platform, you can add a touch of fun and whimsy to your videos, making your brand synonymous with joy and laughter in the hearts of TikTok gamers. Let your audience experience the joyful side of gaming through UGC that reflects their passion and enthusiasm.

Community-Built Ideals: Collaborating with Gamers and Uplifted

The gaming community on TikTok is a vibrant tapestry of diverse interests and passions.

By tapping into this engaged and creative community, you can forge deep connections with gamers and expand your brand's reach. Uplifted facilitates collaboration with relevant TikTok creators who are deeply immersed in the gaming culture.

Our platform connects you with these creators to amplify your brand's message and co-create authentic, engaging UGC TikTok ads. Together, we can build a strong network of loyal gamers who passionately champion your brand and drive its growth.

Key Takeaways and Actionable Strategies:

Actionable Entertainment with TikTok Video Ads:

1. Leverage popular TikTok trends and creative prompts to fuel participation and engagement.
2. Utilize our platform to create captivating TikTok video ads showcasing your brand's gaming experience.
3. Encourage user-generated content and fan edits to foster a sense of community and authenticity.

Making Space for Joy with UGC TikTok Ads:

1. Infuse humor and lightheartedness into your UGC TikTok ads to bring joy to TikTok gamers.
2. Experiment with TikTok's built-in features like voice filters and AR effects to enhance the gaming experience.
3. Collaborate with mascots or virtual characters to create entertaining and organic UGC that resonates with your audience.

Community-Built Ideals: Collaborating with Gamers and Uplifted:

1. Engage with the gaming community by participating in challenges, trends, and collaborations.
2. Utilize TikTok's Interest Targeting tools to reach gamers interested in specific genres or game-related content.
3. Partner with diverse creators to showcase the inclusivity and vibrancy of your brand within the gaming community.

Unlock the full potential of TikTok gaming by leveraging Uplifted's expertise in TikTok video ads and UGC.