Discover Winning Hooks
Not all hooks perform equally — some stop the scroll, others get ignored. This guide shows you how to identify the hooks that drive engagement, using clip-level data and AI-tagged insights.
<div style="position:relative;padding-bottom:56.25%;"> <iframe style="width:100%;height:100%;position:absolute;left:0px;top:0px;border-radius: 10px" src="https://embed.app.guidde.com/playbooks/cM2E6AczXaqxMwaqGKikNx" title="How To Discover Winning Hooks" frameborder="0" referrerpolicy="unsafe-url" allowfullscreen="true" allow="clipboard-write" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-forms allow-same-origin allow-presentation"></iframe> </div> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5">The first 3 seconds of your ad are everything. Whether you're aiming to boost scroll-stopping power or improve engagement, <strong>finding what hooks actually work</strong> is key to creative success.</p><br><p dir="ltr" style="line-height: 1.5"></p><p dir="ltr" style="line-height: 1.5">Uplifted helps you analyze your entire asset library to identify the most effective openings — based on real performance data like <strong>Thumbstop Rate</strong>, <strong>ROAS</strong>, and <strong>engagement</strong>.</p><br><p dir="ltr" style="line-height: 1.5"></p><p dir="ltr" style="line-height: 1.5">Use this guide to:</p><ul><li dir="ltr"><p dir="ltr" style="line-height: 1.5">Surface your top-performing hooks</p></li><li dir="ltr"><p dir="ltr" style="line-height: 1.5">Filter creative clips by component</p></li><li dir="ltr"><p dir="ltr" style="line-height: 1.5">Build better briefs and stronger campaigns from what works</p></li></ul> </div> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;"> Go to <a href="https://app.uplifted.ai" target="_blank">app.uplifted.ai</a> </h3> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">1. Click "Creative Analytics"</h3> <div style="margin-top:16px; margin-bottom:16px" > Explore data insights in Creative Analytics. </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2FcM2E6AczXaqxMwaqGKikNx%2Fe1e2jnHZpd3LQiv7DA8eX7_doc.png?alt=media&token=071d8e2e-4fb3-46de-a620-dccfb3557f88" alt="Click 'Creative Analytics'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">2. Click "Group by"</h3> <div style="margin-top:16px; margin-bottom:16px" > Organize data by grouping in Group by. </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2FcM2E6AczXaqxMwaqGKikNx%2FoXHMc9j4XGBi6EPHrSTHDi_doc.png?alt=media&token=5092b124-cfdd-4bea-81c3-a74b1c4f4de2" alt="Click 'Group by'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">3. Click "Creative Clips Themes"</h3> <div style="margin-top:16px; margin-bottom:16px" > Discover Creative Clips Themes for content inspiration. </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2FcM2E6AczXaqxMwaqGKikNx%2FpWJyk1C1QPncGTDGTAHSaq_doc.png?alt=media&token=fb780840-e184-40d0-932f-69be66c64a7d" alt="Click 'Creative Clips Themes'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">4. Click "More"</h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">Access additional filters under More.</span></p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2FcM2E6AczXaqxMwaqGKikNx%2FkSRJaeJ2aC7gosy8XxCnwp_doc.png?alt=media&token=3748faf6-a83d-4f39-962c-c7a42554bb92" alt="Click 'More'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">5. Click "Ad Component"</h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">Choose the "Ad Component" filter.</span></p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2FcM2E6AczXaqxMwaqGKikNx%2F6id3vXC6z8A5ebJuDWfvTu_doc.png?alt=media&token=53fcfbec-a0bd-4c7c-a721-914010e1d6f3" alt="Click 'Ad Component'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">6. Click "Hook"</h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">Filter by Hook.</span></p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2FcM2E6AczXaqxMwaqGKikNx%2FbgeoxkjHB8GbcqmJ5hKUy6_doc.png?alt=media&token=854c8344-6101-4377-834b-c97054f290f7" alt="Click 'Hook'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">7. Click "Apply"</h3> <div style="margin-top:16px; margin-bottom:16px" > Save changes by clicking Apply. </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2FcM2E6AczXaqxMwaqGKikNx%2Fgbekhk9gizJkWkks7ZVH7q_doc.png?alt=media&token=eef8bfce-415d-4a6d-83d3-4a7e320db630" alt="Click 'Apply'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">8. Click "Thumbstop Rate"</h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">Sort by highest Thumbstop Rate.</span></p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2FcM2E6AczXaqxMwaqGKikNx%2FbcxdbyE9G2baD9VL4Y6j4d_doc.png?alt=media&token=bbe48d3c-1512-4b8c-936d-61aa160c8289" alt="Click 'Thumbstop Rate'" /> <h3 style="font-size: 1.17em; font-weight: bold; margin: 1em 0; width: 100%; word-break: break-word; max-width:100%;">9. Review Top Preforming Hooks</h3> <div style="margin-top:16px; margin-bottom:16px" > <p dir="ltr" style="line-height: 1.5"><span style="font-family: Inter">View data insights specific to Dry flaky skin (Pain Point).</span></p> </div> <img width="100%" src="https://static.guidde.com/v0/qg%2FPsdnj4SHR6VrnmrU4NzME5n4xSJ2%2FcM2E6AczXaqxMwaqGKikNx%2FdUqqvh1feFb8HcGGZaXVpt_doc.png?alt=media&token=bf468272-d1b5-4fac-9400-d3044354f962" alt="Review Top Preforming Hooks" /> </div>