Media asset management for marketing teams

With the creative. Every comment and round of feedback stays on the asset, so the full review history is always in context.

Yes. As your team remixes winning creative into new versions, each one can be reviewed and approved in the same place — comment on it, mark it approved or needs changes, and track it alongside the original, so content remixing and approval stay in one flow.

Mark each asset approved or needs changes so the status is always clear, keep every round of feedback on the asset, then push approved creative to your channels — a simple creative approval process without a separate workflow tool.

The best creative review and approval tools keep the work and the feedback in one place. Uplifted handles video review and approval, image and design approval, comments, and sign-off on top of your creative library — so teams reviewing creative, video, or design approve in the same place the assets live, rather than moving between a storage tool and a separate proofing tool.

Yes. Give reviewers comment-only access, or view and edit, so clients and stakeholders weigh in at the right level — useful client and marketing approval without extra seats.

Yes. Pin a comment to the exact second of a video, so your feedback points to the precise frame it refers to.

Open any asset, leave comments (and time-based notes on video), then mark it approved or needs changes. Reviewers can be given comment-only or full edit access, and approved creative can be pushed straight to your channels.

Creative approval software is where teams review creative and sign off on it — leaving feedback, marking changes, and tracking what's approved. Uplifted is creative review and approval software built into your creative library, so review happens in the same place your assets live, with comments and time-based notes on video.

Media asset management is how a team stores, organizes, finds, and moves its media — video, images, and audio — through one system. A MAM keeps every file organized and findable, tracks it through work like editing and review, and, in Uplifted's case, ties each asset to the results it earned.

Digital asset management covers all of a team's files and brand assets; media asset management is the media-heavy version of the job — built around video and audio at scale, and the workflow that moves them through edit, review, and delivery. Uplifted does both on one platform.

They overlap. Video asset management is the video-specific slice — footage, moments inside long files, and the editor's workflow. If that's your day, see our video asset management page; the platform underneath is the same.

Automatic tagging on arrival, plain-English search into the content itself, a built-in path for briefs, feedback, and approvals, and a connection between each asset and its real performance. If any of those is missing, the library turns into storage — and storage is the part your drives already do.

Yes. Uplifted is cloud media asset management — your library syncs from your drives and your ad channels, stays current automatically, and is available to your whole team and your AI tools from anywhere.

Broadcast media asset management systems are built for petabytes of long-form footage and station infrastructure. Marketing teams usually need the other things: speed, automatic organization, collaboration with agencies and editors, and performance tied to every asset — which is the job Uplifted is built for.

Pricing varies widely across the category — by storage, seats, and features. Uplifted has a free trial, so you can connect your sources and see your own library organized and tied to performance before you decide. See the pricing page for current plans.