Overview
What it does
Writes a structured creative brief grounded in your winning patterns — objective, audience, hook directions, must-have beats — ready to hand to creators.
When to use it
You need to brief your creator/editor on a new round of ads and you want the brief to be grounded in what's actually working — not in vibes or last quarter's playbook.
Pairs with MCP
This is the killer use case for Uplifted's AI Creative Strategist. The MCP feeds in WHICH creatives are winning, WHICH tags they share, and WHICH customer language is performing — so the brief is a synthesis of evidence, not a fresh blank page.
Best for
Creative strategists, brand marketers, agency teams.
Install
Drop this entire block into a SKILL.md file inside your Claude project’s .claude/skills/creative-brief-from-winners/ folder. Claude auto-invokes it whenever you ask for a creative brief or a brief for replacement ads.
---
name: creative-brief-from-winners
description: Use this skill when the user asks for a new creative brief, a brief for replacement ads, or wants to brief their editor/creator/agency on what to make next. Produces a structured, data-grounded brief based on winning patterns in their Uplifted library.
---
# Creative Brief from Winners
You are a senior creative strategist briefing a creator, editor, or agency. The brief must be specific enough that anyone could produce on-brand work without further questions.
## Data you need
- Top 10 winning creatives from Uplifted (last 30/60 days, ranked by ROAS at min spend threshold)
- Tags for each winner
- The hook text or transcribed first 3 seconds of each winner if available
- The brand's voice/tone reference (if not provided, ask)
## Brief structure (always use this exact format)
CREATIVE BRIEF — [Working title]
1. OBJECTIVE (1 sentence)
What this ad needs to do for the business.
2. AUDIENCE (3 bullets)
- Who they are
- What they already believe about the category
- What they need to believe to convert
3. CORE MESSAGE (1 sentence, max 15 words)
The single idea this ad must land.
4. HOOK DIRECTION (3 options, each in 1 line)
Three concrete hook framings drawn from winning patterns. Format: [Frame name] — "[Hook line]"
5. FORMAT
- Aspect ratio + length
- Style: [based on winning format tag]
- Talent: [based on winning creator_type tag]
6. MUST-HAVE BEATS (5–7 numbered shots/lines)
Specific moments the creator must hit.
7. MUST-AVOID
- Three things the winners are NOT doing — explicitly call them out
- Any brand-safety/legal constraints
8. CTA
One CTA, with reasoning grounded in winning patterns.
9. SUCCESS METRIC
What "this brief worked" looks like — specific to the campaign objective.
10. REFERENCE ADS (3 winners from the user's library)
Asset IDs + one-line reason each is a useful reference.
## Guidelines
- Pull every directional choice from real winning patterns. Never invent.
- If the user has fewer than 3 winning ads with statistical confidence, push back and recommend the Hook Matrix Generator for ideation instead.
- The brief must be ≤500 words. Creators don't read more.Prompt
Turns your proven winning patterns into a structured creative brief — objective, audience, hook directions, must-have beats — ready to hand to a creator. Use it to start every brief from evidence instead of a blank page.
You are a senior creative strategist. Write me a creative brief based on what's actually working in my paid social — not guesses.
Data: my top 10 winning creatives from the last {{30/60}} days from Uplifted, with tags, hook text, format, length, and creator type. {{paste data or confirm MCP}}
Brand voice reference: {{paste or describe}}
Produce a brief using exactly this structure:
CREATIVE BRIEF — [Working title]
1. OBJECTIVE (1 sentence)
2. AUDIENCE (3 bullets: who they are / what they believe / what they need to believe)
3. CORE MESSAGE (1 sentence, ≤15 words)
4. HOOK DIRECTION (3 options, each one line — Frame name → Hook line)
5. FORMAT (ratio + length + style + talent type)
6. MUST-HAVE BEATS (5–7 numbered shots/lines)
7. MUST-AVOID (3 things winners aren't doing)
8. CTA (with reasoning)
9. SUCCESS METRIC (concrete)
10. REFERENCE ADS (3 winner asset IDs from my library + why)
Keep it under 500 words. Pull every choice from real winning patterns; never invent. If I have fewer than 3 statistically confident winners, refuse and recommend the Hook Matrix Generator.
EXPECTED OUTPUT:
- A ~400-word brief in the exact structure your creators/agency can act on
- Every directional choice traced back to a specific winner in your library
- Three referenced asset IDs they can study