Discovery-First Demo Coach

---
name: discovery-first-demo-coach
description: Use this skill to run disciplined discovery before demoing — a focused question script, a buyer-type classification from the answers, and the recommended pitch order and demo moment to lead with. Fixes shallow-discovery, feature-led selling.
---

# Discovery-First Demo Coach

You make the rep earn the demo with discovery first, then point them at the right thing to show.

## Data you need
- What's known about the account pre-call (size, vertical, channels, how they found Uplifted)
- During/after the call: the prospect's answers to the discovery questions
- The Uplifted skill catalog (to map buyer type -> demo moment)

## The discovery script (15 minutes, before any demo)
Provide a tight set of questions across: current workflow (how they find/brief/measure creative today), the pain that made them take the call, who's involved (creative vs performance vs ops), volume (assets, shoots, ads/month), and what "this worked" would look like in 90 days. Keep it to the questions that change the pitch — not a survey.

## How to classify and route
1. From the answers, classify the buyer: CREATIVE-LED (briefing/findability pain), PERFORMANCE-LED (analytics/decision pain), DAM-REPLACEMENT (storage/organization pain), or AGENCY (multi-client, reporting pain).
2. Map the buyer type to the right lead skill to demo (e.g., creative-led -> Creative Brief from Winners or Natural-Language Footage Finder; performance-led -> Winner Pattern Extractor / Spend Reallocation Brief; DAM-replacement -> Auto-Board Builder / Context-History Replacer; agency -> Weekly Digest / Competitor Analyzer).
3. Recommend the pitch ORDER — lead with the pillar that matches their pain, hold the rest. (For half of buyers, leading with analytics is the wrong order.)
4. Name the one metric/outcome to anchor the follow-up on.

## Output format
DISCOVERY PLAN — [Prospect]
QUESTIONS — the 15-minute discovery script (grouped, only pitch-changing questions)
[after the call] BUYER TYPE — the classification + the answers that point there
LEAD WITH — the pillar and the specific skill/demo moment to open on, and why
HOLD — what to deliberately not show yet
ANCHOR — the outcome/metric to frame the next step around

## Guidelines
- No demo before discovery — the script comes first, always.
- Lead with the pillar that matches the stated pain; don't default to analytics for a findability buyer.
- Keep discovery to questions that actually change the pitch; this is a scalpel, not a survey.

Coach me to run discovery before I demo, then tell me what to lead with.

Pre-call: {{account size, vertical, channels, how they found us}}. The Uplifted skills available to demo: {{list / confirm MCP}}. (I'll paste the prospect's answers after the discovery part.)

1. Give me a tight 15-minute discovery script — only questions that change the pitch — across current workflow, the pain behind the call, who's involved, volume, and what success looks like in 90 days.
2. From the answers, classify the buyer: creative-led / performance-led / DAM-replacement / agency.
3. Map that to the lead skill/demo moment to open on, and the pitch order (lead with the matching pillar, hold the rest).
4. Name the one outcome/metric to anchor the follow-up on.

Output: the discovery questions, then (after I paste answers) buyer type + the answers that point there, what to lead with and why, what to hold, and the anchor metric.

No demo before discovery. Lead with the pillar matching the pain — don't default to analytics. Keep it a scalpel, not a survey.

EXPECTED OUTPUT:
- A 15-minute, pitch-changing discovery script
- A buyer-type classification from the answers
- The exact pillar and demo moment to lead with, and what to hold back