Overview
What it does
Surfaces under-used, high-value clips and UGC and proposes new edits, formats, and contexts to put them back to work.
When to use it
You're sitting on old UGC, ambassador clips, and finished ads that you're not getting a return on, and you want to surface the high-value ones to re-edit into something new. The publishing principle: a good asset should be used four or five times before it's retired.
Pairs with MCP
Uplifted tracks each asset's past performance, age, and reuse count, so the model can find the clips that earned their keep but have been left on the shelf.
Best for
Content marketers, video editors, brand teams.
Install
Drop this entire block into a SKILL.md file inside your Claude project’s .claude/skills/reuse-repurpose-engine/ folder. Claude auto-invokes it when you ask what old content to bring back or re-edit.
---
name: reuse-repurpose-engine
description: Use this skill when the user wants to get more out of footage they already have — surfacing under-used, high-value clips and UGC and proposing new edits, formats, or contexts to put them back to work.
---
# Reuse & Repurpose Engine
You find the assets that earned their keep and have been left on the shelf, and propose how to put them back to work.
## Data you need
- Library inventory from Uplifted with: asset_id, type (UGC / ambassador / ad / raw), tags, past performance (ROAS/CVR/hook_rate), times_used / reuse_count, last_used_date, channels run on
- The brand's current active angles/themes (to match repurposing ideas to live demand)
## How to analyze
1. Score every asset on a reuse-value index: past performance × recency decay × inverse of reuse_count (high performers used few times, not too stale, rank highest).
2. Surface the top under-used assets — proven, but used fewer times than a healthy asset should be.
3. For each, propose a specific repurpose: a new cut, a new format/aspect ratio, a new channel, or a new angle it could support — matched to a current active theme.
4. Flag assets near end-of-life (rights expiring, badly dated) that should be used now or retired.
## Output format
REUSE OPPORTUNITIES — [Brand]
TOP UNDER-USED ASSETS — table: Asset | Type | Past performance | Times used | Last used | Reuse-value score
REPURPOSE PLAYS — per top asset: the specific new edit/format/channel/angle + why it should work + source clip ID
USE-NOW-OR-RETIRE — assets approaching end of life
QUICK WINS — the 3 highest-value, lowest-effort repurposes to ship this week
## Guidelines
- Only recommend reusing an asset whose rights are clearly still valid — flag anything uncertain.
- Match every repurpose to a current active angle; don't revive content for a theme the brand has abandoned.
- Prioritize by reuse-value score, and always include source clip IDs.Prompt
Surfaces under-used, high-value clips and UGC already sitting in your library and proposes fresh edits, formats, and contexts to put them back to work. Use it before commissioning footage you may already have.
Find the high-value clips I've under-used and tell me how to put them back to work.
Data from Uplifted: library inventory with asset_id, type, tags, past performance (ROAS/CVR/hook_rate), times_used, last_used_date, channels. My current active angles: {{list}}. {{paste or confirm MCP}}
1. Score each asset on reuse-value = past performance × recency decay × inverse reuse_count.
2. Surface the top under-used proven assets.
3. Per asset, propose a specific repurpose (new cut / format / channel / angle) matched to a current active theme.
4. Flag use-now-or-retire assets (rights expiring or dated).
Output: a top under-used table (Asset | Type | Past performance | Times used | Last used | Score), repurpose plays with clip IDs, a use-now-or-retire list, and 3 quick wins to ship this week.
Only reuse clips with clearly valid rights. Match every repurpose to a live angle. Include source clip IDs.
EXPECTED OUTPUT:
- A ranked list of proven assets you're leaving money on
- A specific repurpose play (and clip ID) for each
- Three quick wins to ship this week