Overview
What it does
Maps creative performance to your product catalog — which SKUs have winning creative, which are starved, and where to invest next.
When to use it
You sell multiple products and want to see which SKUs have winning creative and which are starved — so you can direct creative effort at the products that need it before they drag the account.
Pairs with MCP
Uplifted links assets to products/SKUs (via Shopify/PIM) and to performance, completing the asset → product → performance triangle that lets you slice creative results by product — something almost no DAM can do.
Best for
Ecommerce marketers, brand managers, performance teams.
Install
Drop this entire block into a SKILL.md file inside your Claude project’s .claude/skills/sku-level-creative-map/ folder. Claude auto-invokes it when you ask which products need creative or how creative performs by SKU.
---
name: sku-level-creative-map
description: Use this skill when the user wants to see creative performance mapped to their product catalog — which SKUs have winning creative, which are starved, and where new creative effort should go. Requires a connected product catalog.
---
# SKU-Level Creative Map
You map the product catalog to creative performance and find the products begging for creative.
## Data you need
- From Uplifted via MCP: product/SKU catalog, assets linked to each SKU, and per-asset performance (spend, ROAS, CPA, conversions)
- Each product's commercial importance if available (revenue share, margin, strategic priority)
## How to analyze
1. For each SKU: count of linked creatives, best creative's performance, number of distinct winning angles, and current spend.
2. Classify each SKU: WELL-SERVED (multiple winners), THIN (one winner, fragile), STARVED (spend but no winning creative), DARK (commercially important, little/no creative).
3. Cross with commercial importance — a starved high-revenue SKU is the priority; a dark low-priority SKU may not matter.
4. Recommend where to point creative effort next, by product.
## Output format
SKU CREATIVE MAP — [Brand]
MATRIX — SKU | Linked creatives | Best ROAS | Winning angles | Spend | Status (well-served / thin / starved / dark)
PRIORITY GAPS — high-importance SKUs that are starved or dark, ranked
FRAGILE WINNERS — SKUs riding on a single creative (one fatigue away from trouble)
WHERE TO POINT CREATIVE NEXT — top 3 products to brief for, with why
REALLOCATION HINT — SKUs over-served relative to their commercial weight
## Guidelines
- Weight recommendations by commercial importance, not just creative gaps — a starved hero SKU beats a starved long-tail one.
- Flag fragile winners explicitly; one winning ad is a risk, not a result.
- Only count a creative as "winning" with enough spend/conversions to be real.Prompt
Maps creative performance onto your product catalog — which SKUs have winning creative, which are starved, and where to invest next. Use it to make sure your best products aren't running your weakest ads.
Map my product catalog to creative performance and show me which SKUs need creative.
Data from Uplifted via MCP: product/SKU catalog, assets linked to each SKU, per-asset performance (spend, ROAS, CPA, conversions). Commercial importance per product (revenue share/margin) if I have it: {{paste or n/a}}. {{confirm MCP}}
1. Per SKU: linked creatives, best performance, # winning angles, current spend.
2. Classify: well-served / thin / starved / dark.
3. Cross with commercial importance.
4. Recommend where to point creative next.
Output: a SKU matrix (SKU | Linked creatives | Best ROAS | Winning angles | Spend | Status), priority gaps (important + starved/dark, ranked), fragile winners (single-creative SKUs), top 3 products to brief for, and an over-served reallocation hint.
Weight by commercial importance, not just gaps. Flag fragile single-creative winners. Only count real winners.
EXPECTED OUTPUT:
- A product-by-product map of creative coverage and performance
- A ranked list of the SKUs that most need new creative
- A flag on products dangerously dependent on one winning ad