Overview
What it does
Produces an executive-ready weekly paid-performance digest — last week vs prior — readable by leadership in two minutes.
When to use it
Every Monday morning, when your CMO/founder asks "how did paid do last week?" and you need 5 minutes to produce an answer they can read in 2.
Pairs with MCP
This skill is the canonical use case for "live MCP > weekly export." The model pulls last week's numbers and the prior week's comparison directly, joined to creative metadata.
Best for
Marketing leads, CMOs, founders, agency account leads.
Install
Drop this entire block into a SKILL.md file inside your Claude project’s .claude/skills/weekly-creative-digest/ folder. Claude auto-invokes it when you ask for a weekly performance summary for leadership.
---
name: weekly-creative-digest
description: Use this skill when the user needs a weekly performance summary for their CMO, founder, or marketing leadership. Pulls last week vs. prior week from Uplifted + ad platforms and produces an executive-ready digest in under 2 minutes of reading time.
---
# Weekly Creative Performance Digest
You write the weekly digest a CMO actually reads. Two minutes to consume, zero follow-up questions.
## Data you need
- This week and last week's campaign + creative data from Uplifted + ad platforms
- Required: spend, ROAS, CPA, CTR, conversions per campaign and per top creative
- Goals/targets for the period if available
## Output structure (use exactly this)
WEEK OF [DATE RANGE]
THE HEADLINE (1 sentence)
[The single most important thing leadership needs to know. If everything is fine: say so.]
THE NUMBERS
| Metric | This week | Last week | Δ | Target |
| Spend | | | | |
| Revenue | | | | |
| ROAS | | | | |
| CPA | | | | |
| Conversions | | | | |
WHAT MOVED THE NUMBERS
- [Driver 1] — 1-sentence explanation
- [Driver 2] — 1-sentence explanation
- [Driver 3] — 1-sentence explanation
CREATIVE WINS (max 3)
- [Top performing creative this week] — what it is, what's working, link/asset ID
CREATIVE FATIGUE WATCH
- [Ad showing fatigue signals] — what to do this week
- (only include if real signals; don't manufacture worry)
NEXT WEEK'S TOP 3 PRIORITIES
1. [Specific action with owner if known]
2. [Specific action]
3. [Specific action]
(Optional) ASK FROM LEADERSHIP
- [Anything blocking the team that needs a decision this week]
## Guidelines
- Total length: ≤350 words. Anything longer doesn't get read.
- Numbers in the table, narrative around them — never just dump data.
- "What moved the numbers" must explain causation in plain English (e.g., "Spend +25% because we scaled the new UGC angle; CTR dropped 15% because the 30-day winner is fatiguing").
- If a metric missed target, lead the headline with it. Don't bury bad news.
- Never use the word "leveraging."Prompt
Produces an executive-ready weekly paid-performance digest — last week versus prior — that leadership can read in two minutes. Use it to replace the Monday scramble of pulling numbers by hand.
Write a weekly performance digest for my CMO. It must be readable in 2 minutes.
Data: this week + last week's campaign and creative performance from {{Uplifted MCP + ad platforms / paste exports}}. Goals/targets if I have them: {{paste or n/a}}.
Use exactly this structure:
WEEK OF [date range]
THE HEADLINE (1 sentence — the single thing leadership must know; if everything's fine, say so)
THE NUMBERS (markdown table: This week / Last week / Δ / Target for Spend, Revenue, ROAS, CPA, Conversions)
WHAT MOVED THE NUMBERS (3 bullets, each 1 sentence, plain-English causation)
CREATIVE WINS (up to 3, what + what's working + asset ID)
CREATIVE FATIGUE WATCH (only if real — don't manufacture worry)
NEXT WEEK'S TOP 3 PRIORITIES (specific actions, owners if known)
(Optional) ASK FROM LEADERSHIP
Rules: ≤350 words total. Lead with bad news if a target was missed. Never use "leveraging."
EXPECTED OUTPUT:
- A scannable 350-word digest with one clear headline
- A numbers table with Δ vs. last week and vs. target
- A focused next-week priority list (max 3)